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Multi-Award-Winning Transformational Executive and Career Coach, Educator, and Author of The Success Trap
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![6 reasons I love my boring life [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.webp)
![6 reasons I love my boring life [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.webp)
6 reasons I love my boring life [Wise Wednesdays]
I was on a call a couple of months ago with a group of friends who are super successful coaches and consultants. We went around for...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![The butterfly’s journey: 4 ways change is different from transformation [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.webp)
![The butterfly’s journey: 4 ways change is different from transformation [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.webp)
The butterfly’s journey: 4 ways change is different from transformation [Wise Wednesdays]
We can get so hung up on titles and what they mean but no one ever asks what ‘transformation’ as in ‘transformational coach’ means....
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Being nobody, going nowhere: a vaccine against toxic work culture [Wise Wednesdays]](https://i.ytimg.com/vi/FnestYJM894/maxresdefault.jpg)
![Being nobody, going nowhere: a vaccine against toxic work culture [Wise Wednesdays]](https://i.ytimg.com/vi/FnestYJM894/maxresdefault.jpg)
Being nobody, going nowhere: a vaccine against toxic work culture [Wise Wednesdays]
A few thoughts on challenging work culture and the antidotes as we enter a new phase of the pandemic. Work culture is unhealthy when it...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Fight, flight, freeze, FAWN...mastering assertiveness [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.webp)
![Fight, flight, freeze, FAWN...mastering assertiveness [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.webp)
Fight, flight, freeze, FAWN...mastering assertiveness [Wise Wednesdays]
There are 4 main survival strategies. Most people are aware of ‘fight or flight’. Some people know ‘freeze’. Few are aware of ‘fawn’....
Amina Aitsi-Selmi
Apr 23, 20234 min read
When I realised I wasn’t a hamster [Wise Wednesdays]
Recently, I’ve spoken with a number of pretty stellar women who feel unsure about what they have to offer. I’ve had coaching...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![2 lessons from writing The Success Trap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.webp)
![2 lessons from writing The Success Trap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.webp)
2 lessons from writing The Success Trap [Wise Wednesdays]
It’s starting to sink in. The book is coming out tomorrow. It’s called The Success Trap: why good people stay in jobs they don’t like and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![2 keys to take a career leap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.webp)
![2 keys to take a career leap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.webp)
2 keys to take a career leap [Wise Wednesdays]
Recently, I spoke to two women who’ve worked with the UN and have had similar experiences to mine. They’ve both had to take big career...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Should you work for a bully? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.webp)
![Should you work for a bully? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.webp)
Should you work for a bully? [Wise Wednesdays]
So we finally got some good news this year with the US election results. It’s a hopeful message that bullies can be displaced from their...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Never let them put you down [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.webp)
![Never let them put you down [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.webp)
Never let them put you down [Wise Wednesdays]
It was mid-afternoon that I sat in the big professor’s office trying to look confident. I wanted to convey my enthusiasm for the role I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Visit your angels and demons daily for emotional resilience [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png/v1/fill/w_395,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.webp)
![Visit your angels and demons daily for emotional resilience [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png/v1/fill/w_292,h_185,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.webp)
Visit your angels and demons daily for emotional resilience [Wise Wednesdays]
This pandemic is really digging its claws in and ripping the fabric of our lives apart. For better or for worse we’ll all be changed by...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![JUST THIS. [WISE WEDNESDAYS]](https://static.wixstatic.com/media/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg/v1/fill/w_188,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.webp)
![JUST THIS. [WISE WEDNESDAYS]](https://static.wixstatic.com/media/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg/v1/fill/w_292,h_389,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.webp)
JUST THIS. [WISE WEDNESDAYS]
This Wednesday, enjoy a quiet moment. Take a deep breath and allow whatever is to be. Just this awareness. It's enough. From here,...
Amina Aitsi-Selmi
Apr 23, 20231 min read


Are you in your creative FLOW or in your reactive WOLF?
Have you noticed how there’s a sort of turbulence in the air? Return from holidays, new school year, extended pandemic, US elections,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![‘Why do we get anxious?’ [Wise Wednesdays]](https://img.youtube.com/vi/iz1qtKYo03s/mqdefault.jpg)
![‘Why do we get anxious?’ [Wise Wednesdays]](https://img.youtube.com/vi/iz1qtKYo03s/mqdefault.jpg)
‘Why do we get anxious?’ [Wise Wednesdays]
We live in interesting times – the VUCA world of Volatility, Uncertainty, Complexity and Ambiguity. Some thrive on uncertainty, others...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![5 ways to use social media constructively [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.webp)
![5 ways to use social media constructively [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.webp)
5 ways to use social media constructively [Wise Wednesdays]
Have you ever wondered why Facebook's founder is one of the richest men in the world while Facebook remains free? Perhaps you're spending...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Why a happy career is good for your weight + 7 principles [Wise Wednesdays]
A client asked me recently about what she could do to feel healthier and fitter. Working together a few months she feels much more...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![How do you get so much done? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.webp)
![How do you get so much done? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.webp)
How do you get so much done? [Wise Wednesdays]
Someone asked me this the other day. I was taken aback because I didn’t feel like I’m doing that much. I wondered whether this was a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Why becoming nobody was the best thing that happened to me [Wise Wednesdays Live]](https://static.wixstatic.com/media/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.webp)
![Why becoming nobody was the best thing that happened to me [Wise Wednesdays Live]](https://static.wixstatic.com/media/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.webp)
Why becoming nobody was the best thing that happened to me [Wise Wednesdays Live]
Many of my clients are going through a big career transformation and it’s a struggle to let go of the titles, the perks, the job...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Leading when you don’t feel like a leader [Wise Wednesday]](https://static.wixstatic.com/media/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.webp)
![Leading when you don’t feel like a leader [Wise Wednesday]](https://static.wixstatic.com/media/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.webp)
Leading when you don’t feel like a leader [Wise Wednesday]
I occasionally get asked: “Amina, I don’t feel like a leader (or high achiever), do the ideas you talk about still apply to me and can I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![If you had one wish...[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.webp)
![If you had one wish...[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.webp)
If you had one wish...[Wise Wednesdays]
If someone offered you the opportunity to turn any wish into reality what would you choose? A wish without action is just an idea. Your...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![3 responses to criticism that you’re too aggressive (or not aggressive enough!) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.png/v1/fill/w_401,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.webp)
![3 responses to criticism that you’re too aggressive (or not aggressive enough!) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.png/v1/fill/w_292,h_182,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.webp)
3 responses to criticism that you’re too aggressive (or not aggressive enough!) [Wise Wednesdays]
Have you ever been told you’re too aggressive? Or worried that you were? Or perhaps you’ve been told you’re not aggressive enough! You’re...
Amina Aitsi-Selmi
Apr 23, 20233 min read
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