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Multi-Award-Winning Transformational Executive and Career Coach, Educator, and Author of The Success Trap
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Amina Aitsi-Selmi
Apr 23, 20233 min read
Are you culturally disrupted?
A friend who is now a Professor of Ethics once asked me about my background. When I finished telling her about my younger years and the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Thou shalt remember Rocky and the phoenix: Final - The 10 Commandments of Career Transformation
Why does this keep happening to me?... Have you ever asked yourself that question? Perhaps around a situation at work or in...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Why you should talk to yourself (and make friends with your mirror): The 10 Commandments of Career
Ever felt like there is something missing or that a part of you has been left behind as you progressed in life? You can sometimes reach a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
How to get out of a dilemma - Relax: it’s not about you anyway. (The 10 commandments of career chang
Have you ever grappled with a dilemma and had the sense that there is no right answer? Perhaps you’re grappling with one now. The pros...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Passing on the (career) love: The 10 Commandments of Career Change #7
Finding the right balance between our needs and those of others is a continuous process of learning. Depending on culture, gender, age,...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Visit your heroines and heroes (Commandment of Career Change #6)
In 1967, a 12 year old boy looked up the phone number of the CEO of Hewlett Packard (HP) in his local phone book. He wanted to build a...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The 10 Commandments of Career Change #5: Thou shalt call on something greater than yourself...
Whatever the merits of individualism and its contribution to human freedom and social progress, it comes at a price...:alienation from...
Amina Aitsi-Selmi
Apr 23, 20234 min read
CAREER CHANGE COMMANDMENT #4: THOU SHALT BUILD A TRIBE
Transitions are scary. The are filled with uncertainty and risk which can really send our mammalian brain into overdrive. It takes a good...
Amina Aitsi-Selmi
Apr 23, 20235 min read
The 10 New Commandments of Career Change: Interview yourself, then...
Alongside the application form and CV formatting, the job interview (and its preparation) ranks high among procrastination inducing...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The 10 New Commandments of Career Change: Thou shalt not tell your boss...
In today’s labour market, you are effectively a company of one. You don’t have to be an entrepreneur to think like one and organisations...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The 10 New Commandments of Career Change: Thou shalt not change career...but transform it
First: Congratulations to one of my coaching clients on his recent achievement! Tex Jones whose new company will be featured on BBC1’s...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Bold inaction: the faster route to your dreams?
We often talk about what we are prepared to do to make things happen or make a dream come true. We don’t often ask: what are we prepared...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Do Organisations Dream? (and what's your part in that?)
Last week, I was in Paris to give a presentation at Société Générale about modern leadership called “Do Organisations Dream? Transforming...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Dealing with the inner critic
Most of us can recognise harshness in someone else’s voice, particularly when they are talking to someone else and we are witnessing the...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Is coaching or therapy better? (Wise Wednesdays)
It depends what you’re trying to do... Of course, I’m biased towards coaching but I have done therapy (group and individual) and found it...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Is guilt or shame better for your career? (Wise Wednesdays series)
Watch this short video or read on... Let’s start with some definitions: Although used interchangeably, they are not the same. Guilt is...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Feminine power, art and entrepreneurship (with thanks to Nicki Minaj and Rihanna)
It’s Wise Wednesdays! What do Nicki Minaj, Rihanna and an Oxbridge medic have in common? If you've often felt out of place, you may...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Dealing with uncertainty like an entrepreneur
How do you tend to deal with uncertainty? Most of us hate it when our world gets shaken by an event. Yet, we appreciate it when an...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Wise Wednesdays: 3 keys to getting through a career crisis
Career crises are becoming the norm. They still remain stigmatised; yet, a growing literature is beginning to document this phenomenon...
Amina Aitsi-Selmi
Apr 23, 20236 min read
Wise Wednesdays: The difference between dedication and workaholism
How do we know when we are overworking and when we are being dedicated? Things would be simple with set working hours that we respected...
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